On an Earnings Call Today, Sony Admitted They Will Have to Explore Raising Prices to Deal with Expenses from Trump's Tariffs
Sad, but not shocking news coming from Sony today during their earnings calls addressing their PlayStation business. After announcing the PS5 had sold 77.7 million units to date, still 40 million units shy of the PS4, Sony addressed what they expect to face in the future with Trump's Tariffs. Their CFO, Lin Tao, said that the company will need to account for approximately 100 billion yen, just over 500 million dollars, to make up for the impact of the current tariffs. She said on the call, “In terms of the tariffs, we are not just simply calculating the simple tariffs [prices] to come up with 100 billion yen, but are thinking about the current available information and looking at the market trend, we may pass the price [to customers] and also shipment allocation. So we are taking different measures in managing to come up to the 100 billion yen.”
Sony's CEO, Hiroki Totoki, also added, “These hardwares can of course be produced locally, I think that would be an efficient strategy, but the PlayStation 5 is being manufactured in many areas, so whether its going to be manufactured in the US or not, it needs to be considered going forward in such a critical situation.”
Only two weeks ago, Microsoft announced they were raising the price across all its consoles and accessories due to these Tariffs. And Nintendo before that had to pause the pre-orders of the Switch 2 due to the uncertainty of the Tariffs.
Unfortunately, gaming will only become more expensive in the short term, and that’s before a new console generation hits in the next couple of years. Keep it locked to OkayplayerGO for future console news.